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About Wild Walker
Sun International vowed to retain and redeploy employees to other areas of the business where feasible.
During H1, Sun International also implemented its new “Casino Lite” model, aimed at improving profitability at smaller, underperforming properties.
The model focuses on enhancing adjusted EBITDA and operating margins by optimising operations, both in terms of gaming and hospitality.
How to play Wild Walker
Betfred’s retail business still heavily depends on fixed-odds betting terminals (FOBTs) and in-shop gambling. Despite the maximum stake limit being cut to £2 in 2019, FOBTs account for roughly half of Betfred’s shop profits. Done emphasised that without these machines, retail betting wass “impossible”.
According to Done, such a tax rise would lead Betfred to close 495 of its shops within a year, resulting in the loss of 2,575 jobs and roughly £67 million in foregone tax revenue for the Exchequer.
Betfred has already shuttered 132 outlets this year, following last year’s RGD increase.
What is Wild Walker?
The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.
Robinson calls prediction markets “the main event”. His argument is not simply that US customers are moving from sportsbooks to prediction markets. The more important point is that sportsbooks no longer have the relatively protected market that was once assumed.
Kalshi, Robinhood, Crypto.com and DraftKings’ own prediction-market operation are all competing for activity around sporting events. Beynon says prediction markets are having a larger effect on valuations than on fundamentals so far.